Designing a Direct-Mail Ad Buying Feature

The Process

THe Context

Small business owners had to go through hoops just to send out a postcard mail campaign. Our goal is to change that completely.

To streamline the entire process, our team worked hard to link up the offering from USPS, a custom-developed mapping tool, and a postcard printing/distribution service. As the lead designer tasked this feature, my goal was to design a best-in-class user experience to rid our customers of any frustrations and confusions.