Design Lead · Vaudeville Ventures (2015 - present)
I recruited, trained and led a team of 8 designers. I ran briefings, reviews and weekly training sessions to onboard new designers, manage workflows, solve issues and evaluates overall aesthetics throughout projects. I also initiated and ran an internship program, which helped grow our range of design capabilities and evolved our social media outreach. Here's our team portfolio.
Lead Product Designer · Adverator (2014 - present)
Adverator is an online marketplace that helps small/medium businesses discover, purchase, and manage all kinds of local advertising. I divided my time between design work and supervising 5 other designers. I coordinated a full rebrand, developed a modular/responsive visual system and optimized our design to dev workflow. I helped drive new product features from ideation to implementation. Here's a sneakpeak.
At vaudeville, we worked on digital innovation and product incubation for our clients (big companies like sothebys, comcast, madison square garden & startups like adverator, leanonwe & eleven james)
my main role was to help clients establish creative visions for the product and then help carry them through - from verbal ideas, sketches, wires to high-fidelity mockups.
Intern · MTV/Viacom (2012)
I assisted the producers to create engaging content for MTV Iggy(Asia), MTV K(Korea) and MTV Desi(India). Our productions included photoshoots, live performance & interviews with international celebrities. With a focus on emerging Chinese indie music scene, I pitched content ideas for music shows, curated content, styles & packaging, and conducted extensive research on social media and news.
Founder · WaterColorCastle (2012 - present)
Watercolorcastle was a venture stemmed from my passion in watercolor paintings. I ran a boutique custom portrait shop on etsy. I managed every stages of the commission process and coordinated a group of artists to create 400+ beautiful and timeless portraits for our clients in 3 years. Featured on The Redbook Magazine(by Hearst Corp.) in 2015. See examples on my instagram.
Social Media Chair · Brown University Alumni Club in New York (2014 - 2015)
Founded in 1869, the Brown University Club in New York is a volunteer-led organization of Brown alumni in New York City.I work with the alumni board on a weekly basis to generate marketing ideas and develop our brand identity & social media presence.
B.A. · Brown University (2008 - 2013)
B.F.A. · Rhode Island School of Design (2008 - 2013)